With 205, one and two bedroom apartments, as well as four penthouses, Vue will be Adelaide’s premier residential development. To present the project to the population and attract potential buyers, their marketing team decided to use a new way of communication. The application we created with the team has augmented reality so you can see the project in scale one on the construction site in the middle of Adelaide. Back home the users can also navigate around the building and visualize the deferent areas with a tactile navigation around the building and renderings of the amenities.
- 3D navigation
- Augmented reality on site
In our last development we had a very traditional marketing campaign with a brochure, floor plan and sales kit for the apartments, This time, we wanted the 205-apartment building Vue that was "striking architecturally" to have a marketing campaign that also pushed the boundaries.