Commerce, industry, leisure... Augmented reality is gradually being integrated into all areas of activity.
Who would have thought that it would be possible to immerse the consumer in a virtual and so realistic universe thanks to immersive technologies? The potential of virtual reality and augmented reality applications augmented reality applications is limitless. 3D product visualisation, 3Dmodelling or animation... many brands are now using them to showcase their products and boost their sales.
retail and industry: the advent of 3d
3D is a real technological revolution. The boom is such that by 2020, $120 billion in revenue* is expected from augmented reality and $30 billion from virtual reality.
Connected glasses, virtual reality headsets, multiple applications on smartphones... The general public as well as professionals are seeing their digital uses disrupted by these immersive technologies and their equipment.
* Source: Digi Capital
"The 3D boom is such that by 2020, $120 billion in revenue* is expected from augmented reality and $30 billion from virtual reality."
One thing is certain: all sectors will benefit from this technological boom!
Industry, for example, is not left out. Players in the sector have seized the opportunity of augmented reality (AR). Aeronautical manufacturers such as Boeing, or the automotive sector such as BMW or Ferrari now use it daily in their processes. Observers already see the beginnings of a huge wave of democratisation for all manufacturers.
"Ferrari Augmented Reality Showroom App" by http://zspace.com.au
One of the signs of this democratisation? 3D catalogues are becoming more and more accessible, both in terms of price and use. Immersive and completely innovative, they have the advantage of enlarging the possibilities of visualization thanks to the animation of products in 3D!
The marketing and commercial repercussions are ultra-positive: these catalogues are attractive and engaging for the consumer. As a result, purchase intentions and recommendations soar while the brand imposes a premium image.
visualisation 3d products: what uses?
3D product catalogues are becoming increasingly popular with e-commerce and consumer brands. Industry and manufacturers have a vested interest in seizing this potential.
Lego®, for example, has created a catalogue in augmented reality available on a kiosk in shop or via the Lego® 3D Catalogue application available on Google Play!
Ikea is also following the trend, with its augmented catalogue application released in 2013:
The customer can thus visualise the piece of furniture they wish to buy thanks to 3D modelling of the product. Excellent for reassurance, the fun aspect and therefore for turning a prospect into an immediate customer!
Another example is Converse and its application The Sampler, through which customers can virtually try on the models in the catalogue with their smartphone.
By passing the screen of their camera over their feet, the customer discovers the shoes directly at their feet!
It's very convincing and immersive, especially for online shopping.
Imagine an interactive virtual catalogue that can be consulted with a simple smartphone or even a virtual reality headset.
As the application has saved all the products in the catalogue, you can navigate from one product to another, change the colours, the models, and project them to a real scale in its future location.
Thanks to the 3D animation details of the product, you can turn around the product or even go inside and observe all the details.
application: 3d in the industrial sector
3D product visualisation is also suitable for industrial machinery manufacturers. Indeed, it allows to expose external and internal views of a piece of equipment, to project it to its final location, while embellishing it withexplanations and written or audiodata.
Thanks to this memorable and differentiating experience, customer satisfaction increases and the purchase decision is facilitated.