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Elements by Grimshaw – Italy

After the success of the exhibition Equation in 2013 in Singapore, the internationally-known architects Grimshaw asked for a new application to Artefacto for their last exhibition Elements that took place during the Milan Design Week 2014 in Italy. The exhibition was to bring visitors into a new dimension to discover Grimshaw’s key projects and bring them to life using Artefacto’s animated augmented reality in 3D. Several projects have been rewarded for their eco-friendly architecture. Among others, Via Verde was honored with the Global Award of Excellence by the Urban Land Institute and the Civic Trust Award; the Queen Museum received the 2014 AIA NY State Design Award of Merit.

The augmented reality application allows one to see the models, and tour buildings and projects, without risking damage during transport