In the real estate sector, Internet has completely changed prospective clients’ habits and their search and purchase habits. Customers are now digital natives, they are more mobile, connected…
Today, the real estate sector is jumping to digital, it is reinventing its business and seeking to optimize the client’s experience using the best technologies. The new 3D applications dedicated to the real estate sector perfectly meet all these needs.
What is the consumer benefit?
1.6 million Internet users visit a real estate website every day. Real estate listing sites are competing fiercely to attract prospective clients. There is no secret about it, to stand out from competition, innovation is the key word. The client will choose a solution that makes the difference, a more efficient and immersive solution: 3D!
Virtual tour or augmented reality applications are more than communications solutions (like a flyer, for instance), they are search tools but also a projection, tour and decision-making solution.
3D technologies applied to the real estate industry – Use cases
AUGMENTED REALITY – PROVIDE A VISION OF THE FUTURE
Augmented reality is the best solution if you want to help your clients to project themselves in their future home. You can use this technology directly on the construction site: point your tablet towards the location of the future property to make it appear, as if by magic!
These applications are useful, whether you are a homebuilder or an architect, as they provide a vision of the future project in its real and current environment. Some augmented reality software such as Urbasee offer more functionalities, e.g. sharing the housing project with your prospective clients who can go back to the construction site, make their house project appear with a simple click and walk around it as if it was really there.
VIRTUAL REALITY – CUSTOMIZE THE FUTURE PROPERTY
If augmented reality helps to project the property in its current environment, virtual reality allows customization. Use the VR application to offer options such as wall colors, materials, interior layout, decoration, kitchen type, outdoor terrace, swimming pool, etc. Let your client freely choose, create bespoke solutions, attract and seduce your customers!
3D APPLICATIONS – BETTER MARKET YOUR REAL ESTATE DEVELOPMENT PROJECTS
#USER BENEFIT: An efficient sales tool
According to real estate developers, 3D is a powerful tool to sell their new development projects. Prospective buyers can view the future building, its configuration, its location and the living environment, and this helps them choose their ideal home more easily.
Thanks to the 3D applications dedicated to the real estate industry, you will sell your real estate projects faster than a sale on plans!
CLIENT CASE: Live 3D, the innovative solution proposed by the listing website, Seloger Neuf
SeLoger Neuf, the French leader real estate listing site (in terms of number of visitors) keeps on working on user experience optimization, offering cutting-edge solutions. In 2016, it launched the intuitive solution, called Live 3D during the RENT tradeshow, in partnership with our 3D modeling experts. The 3D module allows the internet users to:
- Know the lot availability in real time
- Access the property floor plans
- Virtually visit the exteriors of the building and see the layout of the surrounding buildings
- Access to 360° tours and be fully immersed in typical apartments
The 3D and 360° visualization web module is also available on smartphone, which is nowadays a very common device used in the customer path.
3D MODEL APPLICATIONS – ILLUSTRATE YOUR CONSTRUCTION PROJECTS FROM DIFFERENT ANGLES
Use the touch-screen of your device to navigate inside the real-time 3D models and view the interiors or exteriors of your property. You can visualize your property project from various perspectives:
- pedestrian mode: offers a close-up view, more ‘’human’’
- aerial mode: offers a distant view, rotation and zoom option
- automatic path
You can also view the building level by level with the 3D cutaway view. This mode allows a view of all the rooms and their layout.
For new development projects, your clients can immediately visualize their property and visit it in detail: finishing, room design, neighborhood, accessibility, map, etc.
The real estate developer increases his chances to sell compared to a more classical sale method, like a sale on plans. His prospective buyers feel reassured as they could project themselves into their future home and neighborhood.
Contact us for more information.
Coming soon! OUR GUIDE DEDICATED TO 3D TECHNOLOGIES IN THE REAL ESTATE INDUSTRY